What Makeup Does Lauren Conrad Wear
- Lauren Conrad launched her namesake cosmetics brand, Lauren Conrad Beauty, in August.
- To learn more about the company and her makeup journey, we spoke with Conrad equally role of Insider's "Dazzler Files" series.
- Conrad told Insider she would often match her eye shadow to her wearing apparel equally a kid, adding that she'southward learned over the years that less is more than.
- She also confirmed that Lauren Conrad Beauty will aggrandize into skin care in the future.
- Visit Insider's homepage for more stories.
Though yous might know Lauren Conrad as a leading star of "Laguna Embankment" and "The Hills," she's also spent her career designing apparel and writing books. Now, she's formulating cosmetics.
Her new brand, Lauren Conrad Dazzler — which is said to be vegan, eco-friendly, and cruelty free — offers lipstick, eyeliner, highlighter, and more.
As part of Insider's "Dazzler Files" serial, which takes readers beyond the dazzler earth they see online, nosotros spoke with Conrad virtually her makeup memories from the early 2000s, dazzler regrets, and the future of her brand.
This interview has been edited and condensed for clarity.
Lauren Conrad has learned over the years that less is more than
Amanda Krause:How did you lot first become interested in makeup?
Lauren Conrad:My outset introduction to beauty was when I got one of those really large Caboodles that they sell around Christmas — they come up with like forty centre-shadow colors and two shades of pulverisation. I would match heart shadow to my shirts, and I tried to figure information technology out for myself.
From an early age, I always tried to have fun with information technology. I never got also wild with my looks, just information technology was something that I always enjoyed.
Krause:Looking dorsum at those years, do you regret the trends and experimental looks you wore?
Conrad:Honestly I don't regret whatsoever of the trends, but I definitely regret some of my execution. I didn't really know what I was doing. I maintained my own eyebrows and didn't do a great chore, and I didn't actually know how to apply eye shadow, then I was kind of winging information technology.
Fortunately, I think everybody was doing that at that age, so it'south not that bad. Information technology's fun to look back on.
Krause:As your beauty routine has evolved over the years, have you learned any go-to makeup tricks?
Conrad: I always try and do the least amount possible. If you're going to make a statement, choice one feature to focus on. If y'all want to practise a really dramatic eye, peradventure you'll pair that with a more neutral color on your lips. And if you lot're doing a simpler center and lip, perchance you could exercise a popular of color on your cheeks.
Conrad always knew she wanted to create a makeup line
Krause: You released a book filled with makeup tips in 2012. Did you know then that you lot wanted to create your own line?
Conrad: I've e'er wanted to do it. It's then funny considering back in 2012 while I was doing that book I was even looking into it. Only I've always tried to properly educate myself on a category before getting into it, and also not take on also much at once. Dorsum then, I was still growing my LC Lauren Conrad brand.
Now, it's a part of my daily life — I've been doing it for over ten years — and I have such amazing teams that I feel comfortable taking on something else.
Krause:What was the process of creating your brand similar, and what steps were you involved in?
Conrad:Everything — from the concept to coming upward with a make identity. Working on all the formulas takes and so long to develop, and I wanted to personally wear them all for a long period of fourth dimension to brand certain I was actually happy with them. I'd give notes, tweak things, and get them just right.
It'southward been about a ii-year procedure. Nosotros obviously had challenges this year in production just because of COVID, just it was really fun and I loved creating it.
Krause: Do you have a favorite production from the line?
Conrad: The thing I use the most is probably the Lip and Cheek Tint because I keep information technology on my desk and apply it before I hop on a telephone call. It's an easy refresh.
But the production I experience the about passionate most is probably the eyeliner because I worked so hard to become it correct. I don't employ it every twenty-four hour period, just I've been wearing it for nigh a year now.
Krause:It must exist absurd to encounter people experiencing your products after spending so much time creating them.
Conrad: That's the interesting thing about makeup. Everybody'southward technique is unlike, everyone's skin is dissimilar, so information technology's been really interesting to get initial feedback and utilize that to new products we're developing.
Krause:How practise you stay inspired and make Lauren Conrad Beauty stand autonomously from other brands?
Conrad:There are so many options in the beauty category, there always has been, and information technology'due south a scrap overwhelming. So I wanted to create a line for someone like me. I don't have time to practise a 45-infinitesimal makeup routine. I have two small kids, a pretty easily-on chore, and so I can't be too precious with my makeup.
I was selfishly designing the line for myself, and I wanted products I felt skilful well-nigh that were fabricated with clean formulas and are easy to apply.
Krause: Are there whatever other areas of beauty y'all'd similar to venture into?
Conrad: I want this make to be very well-rounded, and correct now peel care and makeup are so closely connected. I'm looking at both. Then we're gonna go along to grow. Nosotros'll be going into skin care and other categories like that.
- Read more:
- Brad Mondo shares how working at his dad's salon led him to get one of the near pop hairstylists on YouTube
- YouTuber Christen Dominique created her own beauty empire years after stealing her mom's concealer
- Patrick Starrr shares how late nights making YouTube videos led to him owning a cosmetics company
- Rosie Huntington-Whiteley says having her makeup done for years as a model inspired her to first a show most beauty
Source: https://www.insider.com/lauren-conrad-beauty-files-interview-2020-9
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